Three Dimensions of Sustainability
Sustainability is most often defined as meeting the needs of the present without compromising the ability of future generations to meet theirs. It has three main pillars: economic, environmental, and social. These three pillars may also be referred to as people, planet and profits.
Sustainability is at the core of the handloom denim initiative by Denim Club.
We make sure that we comprehensively take care of all the three dimensions of sustainability – economic development, social development, and environment protection, at all stages of the process of making handloom denim.
We have ensured that we generate employment opportunities and sustainable house-hold income for artisans and craft-persons, especially women, in rural areas, and at the same time continue to protect the environment by using organic / recycled materials, and avoiding use of hazardous chemicals or electrical / automated machines.
Drop In The Ocean...
“With the concern for environment growing fast, and, more and more consumers, across the globe, asking for eco-friendly products, we feel that we should also be making our contribution to the fast evolving causes of sustainability and environment.”
Pursuing Sustainability, Genuinely!
No Electrical Machines
We do not use any electrically operated or automated machinery, or hazardous and polluting chemicals in our production process.
Recycled Organic Dyes
Many of the dyes that we use are environment friendly, mostly recycled from zero value waste material, for instance, Onion skin, pomegranate rind, eucalyptus tree leaves, marigold flower petals, to cite a few.
Manual Processes
Extraction of pigment from these waste materials is labor intensive and provides gainful and respectable employment to a large number of otherwise unemployable villagers.
What we do
We try to use natural resources as much as possible, with minimal dependence on electrical power and technology, thereby creating numerous opportunities for engaging people in carrying out various tasks, and thus generating employment.
Eco-friendly
We do not use any electrically operated or automated machinery, or hazardous and polluting chemicals in our production process. The dyes that we use are all environment friendly, mostly recycled from zero value waste material.
Caring for the Environment!
We do not use any electrically operated or automated machinery, or hazardous and polluting chemicals in our production process.
Many of the dyes that we use are environment friendly, mostly recycled from zero value waste material, for instance, Onion skin, pomegranate rind, eucalyptus tree leaves, marigold flower petals, to cite a few.
Handloom Denim production is primarily a set of artisanal, hand-based processes, with minimal usage of power and fuels in the entire process.
What we do
We continue to invest in further research and development, perfecting the art, craft, and techniques for making superior, eco-friendly denim, in most environment friendly ways.
Responsible
We do not use any electrically operated or automated machinery, or hazardous and polluting chemicals in our production process. The dyes that we use are all environment friendly, mostly recycled from zero value waste material.
Being Socially Responsible!
Social Responsibility is at the core of our Handloom Denim production, since it, primarily, is a set of artisanal, hand-based processes.
We engage traditionally skilled craftspersons to carry out various tasks, enabling them to earn a respectable fair wage for the hard-work they do.
Our hand-based process for extraction of pigment from waste materials, like onion skin, pomegranate rind, eucalyptus tree leaves, marigold flower petals, provides gainful and respectable employment to a large number of otherwise unemployable persons.
Social Engineering
The Handloom Denim Initiative, by Denim Club, is a small step towards preserving the Indian culture and helping the weavers in keeping alive their traditional skill and craft, and ensuring their livelihoods, while making available an eco-friendly, socially responsible fashion fabric.
Unparalleled, Unbelievable & Unimaginable Collection of Eco-Denim Fabrics
We offer an unbelievable, unimaginable, and unrivalled, range of eco-friendly hand-woven selvedge denim fabrics, woven on traditional shuttle looms, without using any electrically operated machines in the entire process.
Our diverse range includes numerous combinations of yarn counts (6s to 30s), yarn type ( hand-spun, mill-spun regular, mill-spun slub), and dyes (vegetable and reactive).
Our Esteemed Clients
